Advertising holiday rental apartments - owners

Owners of holiday rental apartments on the island of Tenerife who want to advertise their property, benefit from the fact that this island receives all-year-round good weather. With plenty of sunshine and the warm temperatures the Canary Islands receive for most of the year gives the added bonus of any apartments being booked all year round too. No bad weather equals no seasonal lulls in the rental market.
The advantage of this of course is that weekly rental prices may be reduced according to the longer rental period to turn over the required annual amount. One doesn't have to take into account bad weather periods, without any rental occupancy and make up for these by charging more for the occupied periods.

Advertising

Letting potential holiday makers know you have an apartment and that it is available for rent isn't such an easy task. With lots of rental apartments to choose from across the globe, rental apartment owners really need to highlight their properties in the right places and make sure the apartment gets the right amount of attention to make a decent return on it.
Advertising your apartment in the right place(s) is very important as is going that little bit further to retain past clients and convince them to come back the year after. Establishing a good regular client base can relieve some of the pressure of looking for new customers all year round. 

26 customers each booking 2 weeks out of the year would be enough to occupy the rental apartment all year round... Get half of them to come back each year and you really do cut your work-load which helps towards sustaining a healthy profit margin.

When advertising holiday rental apartments you must present the apartment well using the right kind of techniques or use a company who can do this for you, then the figure of 26 above could easily be quadrupled. Obviously, in the real world though, things don't go quite that smooth. Many people will want the same dates, especially families with children who can only go during the school holidays.

At CIPS Ltd's group of holiday rental websites they believe the best ways to advertise rental apartments in Tenerife through the peaks and troughs, the families and non-families and the school holiday and non-school holiday periods are as follows...

"Being a fairly new company in respect of the holiday rental scene we appreciate that to have the slightest chance of becoming a successful business, we are going to have to offer our customers something more, something different and something better. We want our customers to use us to advertise and showcase their apartments year after year because it 's working for them".

"The holiday rental market, especially in our area of concern - the Canaries, is something we all keep a close eye on here at CIPS. We will adjust our advertising & marketing techniques according to the changes and fluctuations in the market itself, but as with most holiday or travel businesses one of the major factors which influences adverting and marketing and although we don't agree with it 'Price', are the school holidays". "The idea is about targeting the right audience of holidaymaker looking at private holiday rental accommodtion, at the right times. As we all know, it is during the school holidays that families with children will travel and as most families will be aware, this is when the package holiday and flight prices seem to shoot up".

"School holidays differ from country to country which gives windows of opportunity to target families in other countries at different times. Advertising campaigns and targeted marketing of other groups of people not in the family bracket is done out of school holiday periods, or during - in time for them. It is very important and something high on our agenda whether through local, national or international media or any other form of advertising campaign to do this... All holiday makers are different and should be treated as such! It has to be done during certain periods, in certain publications or at certain times - these are the fundamentals of marketing. The periods between school holidays are, in a nutshell, targeted at other groups other than families, while the school holiday periods are targetted at all with an emphasis on families".

"On another note, we are also working hard to establish a good relationship with a certain flight companies, who hopefully, will be able to offer families booking flights through any of our sites a reasonable amount of discount or other incentive. In the meantime we will continue to search for ourselves the best flight deals available for families to fly to the Canaries and publish them on our sites, hopefully leaving more money in the pockets of families travelling with kids".

Basically if you advertise a property with CIPS Ltd's group of holiday rental web sites you get: 6 months free, your apartment shown on multiple web sites by listing it only once, and tons of other stuff not offered by some of the larger holiday rental sites. They are also the only holiday rental business I have ever come across who put 50% of the very modest £80 fee for a 12 month listing, back into advertising, advertising their websites and the properties on them - pooling this money together with other rental owners to fund alternative advertising methods and not relying solely on their websites to give your property exposure to a wider audience.

I would imagine that to start with the advertisements maybe small and local but as more and more rental owners join them I wouldn't be suprised to see regular ads on TV!

They can be found at Tenerife Holiday Rentals (tenerife-holidayrentals.co.uk).